Discover how financial institutions can collect feedback to improve the digital experience and build long-lasting relationships with customers.
Reading time: 30 minutes
With the growth of financial technology and a changing economy, brands need to differentiate themselves by turning traditionally transactional relationships into emotional ones.
Whether you’re a fintech start-up or a well-established institution, acquiring and creating loyal customers is essential to the success of the financial business.
“Although everyday banking transactions are about completing a particular goal—often one that is seemingly utilitarian—emotion is the largest contributor to a bank brand’s energy.” Forrester, The Financial Well-Being Opportunity April 8, 2020.
In this guide, we’ll examine brand energy and how finance companies benefit from developing these emotional relationships with their customers. Also included: