Everything you need to know to conduct a successful user research program
Reading time: 30 minutes
While CX professionals capture the Voice of the Customer (VoC) across various touchpoints of the organization, UX professionals conduct research among users of their product, website, or application. This type of research is typically referred to as user research and it’s a critical step to designing the best user experience possible.
Without understanding the user and the problems they’re trying to solve (aka, the jobs-to-be-done), it will be difficult to design a product, website, or app for them.
This guide explains what user research is, how it’s conducted, and the many ways it can be used to improve the user experience. Including: