The User Experience (UX) Research Guide

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The User Experience (UX) Research Guide

Everything you need to know to conduct a successful user research program


 Reading time: 30 minutes

User research fueled by feedback

While CX professionals capture the Voice of the Customer (VoC) across various touchpoints of the organization, UX professionals conduct research among users of their product, website, or application. This type of research is typically referred to as user research and it’s a critical step to designing the best user experience possible.  


Without understanding the user and the problems they’re trying to solve (aka, the jobs-to-be-done), it will be difficult to design a product, website, or app for them. 


This guide explains what user research is, how it’s conducted, and the many ways it can be used to improve the user experience. Including:

  • User research methods, strategies, and best practices.
  • Behavioral and attitudinal metrics.
  • Understanding the jobs-to-done theory.
  • Operationalizing and socializing user research.